In Social Networking / Tags: Behaviours, Best, Consumption, Corporate Capitalism, Devil, Health Goals, Job, Joel Bakan, Marketing, Naomi, Product Description, Remainder Mark, Shipping Prices, Should, Social, social marketing, tunes, Wall Street /
- ISBN13: 9780750683500
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use r… More >>
Social Marketing: Why should the Devil have all the best tunes?
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